Operating roles

Five businesses. One pattern.

Different industries, same operating model. Walk in, expose what's actually broken, then build what fixes it: the team, the systems, and the infrastructure underneath. In-house over vendors. Owned over rented.

SVP of Marketing, 2025 to present

Shared Practices Group

A 50-location cash-pay healthcare group. The dashboards said things were fine. The dashboards were fiction.

50 locations

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Chief Marketing Officer, 2023 to 2025

Alexander Shunnarah Trial Attorneys

A $500M+ national firm. Margins up 233%, and a platform valued at over a billion dollars.

$1B+

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Director of Marketing, 2022 to 2023

NSA Brands

500+ storage properties post-acquisition. Occupancy from 72% to 92%.

92%

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Director of Marketing, 2019 to 2020

Dreamscape Media

The content arm of a library distributor, and the Apple-scale play hiding in its catalog. Proof of concept: 50K subscribers in three months.

50K subs

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Founder, 2015 to 2018

Social Engage

Built a remote agency to $2M+ serving Dropbox and Malwarebytes. Exited by acquisition.

300% avg client ROI

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Builds

Things I build when nobody's asking.

Proof of craft. Not ventures pitching you, not products for sale here. Working software and a published argument, built personally.

Personal build, 2025 to present

LEX

A legal marketplace where attorneys compete on verified performance instead of ad spend. Working demo, built end to end.

3 apps

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Built at Shared Practices Group

Smile Journey

AI-powered patient companion app with AI smile-preview technology.

shipped

Built at Shared Practices Group

The Salesforce build

Five clouds with custom Apex, integrating every customer touchpoint and replacing a legacy CRM with zero implementation vendors.

five clouds

Built at Dreamscape Media

The hoopla app

A complete redesign: new brand, new colors, new features. Only the content-delivery servers carried over. The consumer product, Dreamscape Audio, came next.

redesigned

Prototyped at Shared Practices Group

BITE

An AI-native practice management platform.

prototyped

Author

Burn The Funnel

The argument behind everything else on this site.

published

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The build list

Things I've personally built.

Not commissioned. Not managed from a distance. Built.

Salesforce ecosystem, five clouds, custom Apex, zero implementation vendorsreplaced legacy CRM

Lead migration via custom Apex batch scriptsmigrated

Closed-loop attribution, UTM/GCLID capture through offline conversion uploadsad spend to revenue

National and local branded websites, coded by handshipped

Online self-scheduling deployment50 locations

Five-phase SMS/email nurture and confirmation system18 touches

AI/ML revenue forecasting platform, licensed to 150 enterprise clients$10M MRR

AI-powered patient companion app with AI smile previewshipped

BITE, AI-native practice management platformprototyped

LEX, legal marketplace: client, attorney, and provider appsworking demo

Dreamscape Audio: consumer subscription brand, site, app, and billing infrastructure50K subscribers in 3 months

A remote agency serving Dropbox and Malwarebytes, exited 2018$2M+ revenue

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