Marketing executive. Dallas, Texas.
Hi, I'm Matthew Damian.
...the marketer who codes the infrastructure. ...the operator who replaces the agencies. ...the leader who develops internal teams into revenue machines. ...the strategist who finds the zero.
I combine C-suite strategy with hands-on execution to build brands people remember and systems that reliably turn attention into revenue.
I expose what's broken, fix what's bleeding, and build what compounds.

The MattBook
I built the MattBook.
A working desktop, not a slideshow, coded by hand for a personal website. Every figure on it comes from the case files. Open the windows, push a factor to zero in the Engine and watch the output collapse. If this is what I build when nobody is asking, imagine what I do with your tech stack and your customers. The green camera icon is a real door to me.
Your free report
Free report
Find out what your company is sitting on.
I built BrandScan to read a website the way I read a business. It grades what it sees, audience, messaging, product clarity, branding, trust, then names the revenue opportunity they point to. Free. No email, no salesperson.
MattGPT
Ask me anything, in real time.
The results, the book, the builds, why I replace agencies, what I'd find at your company. Every answer is composed from the figures on this site, nothing invented. It is the closest thing to a conversation with me before the actual one.
Ask me anything.
I answer from the case files, nowhere else.
Ask me anything.
I answer from the case files, nowhere else.
Endorsements
On the record.
“When you bring Marvel IP into new digital formats, there is zero room for guesswork. Matthew understood both the cultural weight of our brand and the hard mechanics of global distribution platforms. Working together on our audiobook strategy and building out the Apple partnership during his time at Dreamscape, Matthew proved he does not just pitch strategy. He builds the underlying infrastructure, executes at enterprise scale, and drives real commercial momentum.”
When you bring Marvel IP into new digital formats, there is zero room for guesswork. Matthew understood both the cultural weight of our brand and the hard mechanics of global distribution platforms. Working together on our audiobook strategy and building out the Apple partnership during his time at Dreamscape, Matthew proved he does not just pitch strategy. He builds the underlying infrastructure, executes at enterprise scale, and drives real commercial momentum. David Abdo, General Manager of Comics, Marvel.
If a client came to us wanting what Matty stood up at Shared Practices Group, operational coverage across 50 locations, end-to-end attribution, Data Cloud into Marketing Cloud with custom audience layering, we would quote them in the millions and a 12-month partner engagement. Matt built it in-house in three months with zero implementation vendors. Having known Matt since high school, I shouldn't be surprised given his track record of just getting the job done, but seeing it executed at this scale is still extraordinary. Keran Wijetunga, Director, Agentic AI Specialist Team · Salesforce Australia.
Distributing digital content across global platforms requires both acute strategic discipline and deep technical execution. During his time at Dreamscape, Matthew understood exactly how to structure distribution channels that delivered real commercial value to both the publisher and the platform. He does not just negotiate enterprise partnerships; he builds the underlying infrastructure that makes them compound over time. Kashif Zafar, Former Global Head of iBooks, Apple.
When the pandemic hit, we had to redefine how AssetMark built and maintained relationships overnight. Matthew was invaluable throughout that transformation. In a very uncertain time, he didn't just give advice from the sidelines; he stayed hands-on, building the digital touchpoints that kept our sales organization, advisors, and internal teams aligned. His ability to execute under pressure turned a massive crisis into an operational success. Karri Keepers, VP of Sales and Relationship Management, AssetMark.
Moving our portfolio occupancy from 72% to 92% required someone who truly understood our business, the industry, and where the market opportunity actually sat. Matthew took the time to map the mechanics of our model, developed a targeted solution, and then executed it at the highest level I have ever seen in marketing. He is a phenomenal operator who builds systems that drive real, measurable revenue. Melissa Cameron, Chief Marketing Officer, NSA Storage.
Industries
Different industries. Same commitment to excellence.
Healthcare: Measurement rebuilt all the way to the consult chair. Legal: $45M to $150M gross margins. Storage: Occupancy 72% to 92%. Media: 50K subscribers in three months. Entertainment: A seat at Apple's table inside twelve months. Financial services: A massive crisis into an operational success. Software: 300% average client ROI. Branding: Brands people remember.
How I operate
What I do
I own the revenue number end to end.
Including the parts outside marketing's lane: intake, scheduling, the call center. If it touches whether money arrives, it's mine.
I build the infrastructure personally.
Five Salesforce clouds with custom Apex. Closed-loop attribution. Websites I coded. Apps I shipped. No implementation vendors, no consultants.
I replace agencies with in-house teams that beat them.
At a $500M firm, the in-house team I built outperformed the agencies it replaced by 65%.
I fix broken systems fast.
Intake conversion on the highest-value cases tripled in three months.
I break companies out of paralysis.
Every stalled organization has a library of reasons nothing can change: the vendor's fault, the data's not clean, the system can't do it, next quarter. I remove the reasons.
What I don't do
I don't gaslight you.
The industry runs on hopium. I wrote the book on it. When the math doesn't work, I say stop, even when stop means less for me.
I don't make excuses.
Results or reasons, and I'm only interested in one of them.
I don't present numbers I know are fiction.
Attribution gets rebuilt until it tells the truth, including when the truth is worse than the dashboard was.
I don't hide behind vendors.
There's nobody to blame. I replaced the agencies and built the team that beat them.
I don't protect my lane.
If revenue is leaking in intake, scheduling, or operations, that's my problem now.
The book
Burn The Funnel
An exposé of the parasite economy in digital marketing, and the mathematics underneath it. Influence is mostly illusion. Attribution is mostly fiction. Revenue is a multiplication, and one zero anywhere zeroes the whole equation. The book is the argument. This site is the proof.
Companies on the record
Shared Practices Group, Alexander Shunnarah Trial Attorneys, NSA Brands, Dreamscape Media, OBS Financial, Dropbox, Malwarebytes, Marvel Comics, Apple, Hoopla, Bill & Melinda Gates Foundation, Hallmark, Highlights for Kids, Morgan & Morgan, AssetMark
