Operator first. Author second.

I am a marketing executive based in Dallas, Texas. The pattern across my career is consistent: walk into a business, expose what's actually broken, take ownership of the revenue number, and personally build the system that moves it. Most marketing leaders delegate the build. I do the build.

I founded Social Engage in Sydney in 2015 and grew it to a 15-person remote agency serving enterprise clients like Dropbox and Malwarebytes, then exited through a strategic acquisition in 2018. Since then I've rebuilt marketing inside financial services, media, storage, legal, and healthcare: a pandemic-era digital pivot at OBS Financial, a B2C subscription launch at Dreamscape Media that took 50,000 paid subscribers in three months, a private equity rollup at NSA Brands, the CMO seat at Alexander Shunnarah Trial Attorneys, and now SVP of Marketing at Shared Practices Group.

I wrote Burn The Funnel because I kept watching companies rent their growth from platforms and agencies, then act surprised when the rent went up. The alternative is slower and better: build what you own.

I hold a Master of Arts in Political Science and a Bachelor of Arts in English and History from the University of Sydney.